Humm-Wadsworth Temperament Scale

Read
the Room

A B2B Sales Professional's guide to reading temperament, connecting deeply, and closing more deals.

Discover Your Type Explore the 7 Types

Empathy Selling

Read
the Room

Based on the Humm-Wadsworth
Temperament Scale, 1935

The Seven Temperament Types

Why This Works

People don't buy on logic. They buy on feeling.

The Humm-Wadsworth Temperament Scale, developed in 1935, identifies seven core temperament components present in every person. Once you can spot someone's dominant type, you can predict their emotional drivers, their fears, and their decision-making style.

7
Core temperament components
90%
Of non-rational behaviour explained
1935
Original model developed
2–4
Dominant types in most adults

This isn't manipulation. It's empathy made practical — the ability to meet people exactly where they are.

— Read the Room

The Framework

The Seven Temperament Types

Every person contains all seven components, but two to four are dominant. Click any type to learn how to identify and sell to them.

Self-Assessment

Discover Your Temperament Type

Answer 22 either/or questions honestly — there are no right or wrong answers. Your results reveal your dominant temperament profile.