Understand the People You Sell To
Empathy Selling is a powerful approach to sales that helps you read your customer's personality and adapt your communication style to close more business. Based on 7 key empathy traits, it gives salespeople, managers and companies an edge in every interaction.
The 7 Key Empathy Traits
Click a personality type to learn more
Logical, analytical, detail-focused. Needs facts and data to make decisions.
Balanced and steady. Values harmony and reliable relationships.
Driven and competitive. Motivated by reward and winning.
Socially skilled and influential. Focuses on relationships and status.
Creative and intuitive. Responds to vision, beauty and originality.
Cautious and thorough. Needs reassurance and time to decide.
Action-oriented and decisive. Wants results quickly and efficiently.
Profile
Empathy Selling — Personality Profile
Watch this video to learn how to identify and sell effectively to this personality type using the Empathy Selling method.
Introduction to Empathy Selling
Watch the overview video
What is Empathy Selling?
An introduction to the Empathy Selling system — how raising your emotional intelligence leads to more sales, better management and stronger cross-department collaboration.
Combinations
How the 7 traits interact
Personality Combinations
Most people display a combination of the 7 key traits. This video explains how different combinations manifest and what they mean for your sales approach.
Where Empathy Selling Fits
Applications across business
Empathy Selling is not just a sales tool — it's a framework for understanding human behaviour in any business context. Here's where it makes the biggest impact:
Sales Teams
Help salespeople read their prospects faster and adapt their pitch to close more deals with less friction.
Management
Recruit the right people for the right roles by understanding personality fit before you hire.
Cross-Department
Reduce internal conflict and improve collaboration by understanding how different empathy styles interact.
Negotiation
Understand the other party's drivers and tailor your negotiation strategy for a better outcome.
Training
Build emotional intelligence across your organisation with structured Empathy Selling workshops.
Leadership
Become a more effective leader by understanding and adapting to the personalities around you.
Chris Golis
Author of Empathy Selling
About Chris Golis
Chris Golis is the creator of the Empathy Selling system and author of the book. With decades of sales and management experience, Chris developed this methodology to help individuals and organisations raise their emotional intelligence and achieve better results.
The Salesman
Sales — it's no joke... or is it?
A Little Sales Humour
Sometimes the best way to understand sales is to laugh at it. Enjoy this stand-up comedy clip from the Riviera Comedy Club — because every salesperson needs a sense of humour.
Order Empathy Selling
Get the book
Pre-Order Your Copy
Please enter your details below and we will be in touch to confirm your order.